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MainStreet Minute, September 2024



MainStreet Minute

September 2024

by Becca Eza, MainStreet Executive Director


Welcome to the return of our monthly column, MainStreet Minute! Once a month we will share updates of projects, events, and other news from MainStreet T or C. 


MainStreet Truth or Consequences is a grassroots nonprofit organization dedicated to the revitalization of downtown T or C. It has existed since 2009 (we’ll be holding our 15th anniversary party this fall!). Some of our major past projects include the Healing Waters Plaza, the Business Development Speaker Series, a Customer Service Training program, 12 Days of Christmas retail project that helped drive sales during Covid, and the Here’s Your Sign project which helped get new signage for businesses.


Right now, we are gearing up for a busy fall season! We’ll host the annual Trick or Treat Downtown on October 31st, as well as the Old-Fashioned Christmas on December 13th (start planning your entry to the Parade of Lights!). Additionally, we’ll be encouraging you to shop locally for holiday gifts with some incentives to visit our downtown retailers during Small Business Saturday, November 30th. 

Each month, we put on our Second Saturday Art Hop. From 6-9 pm, downtown is bustling with live music, art shows, and shops open late.


This fall, we’re holding a competition called Show of Hands, for business owners and entrepreneurs to win up to $5,000 toward their new business or expansion - check out our website for details; application deadline is September 15. 


We love to chat with folks from the community. If you want to hear more about what we are doing, or want to get involved by volunteering on one of our projects, please follow our Facebook page (MainStreet Truth or Consequences), email director@torcmainstreet.org or stop by our office, 308 S. Pershing, the Studio de La Luz building.

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