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MainStreet T or C
E-COMMERCE project

MainStreet Truth or Consequences is excited to announce we were awarded a grant from Local Economic Assistance & Development Support (LEADS)

Read the Economic Development Department Press Release HERE

The Project

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Title: E-commerce Education and Development to Promote Growth for Downtown Businesses

These FREE workshops were provided through a LEADS grant MainStreet T or C was awarded in 2023. They were open to ALL local business owners and aspiring business owners.

Current statistics show 63% of shopping journeys start online* and according to reports, by 2040, 95% of sales will occur online** and we want to support our local businesses to help them grow their online presence.

Workshop subjects covered a range of online skills:

  • How to leverage free online platforms (such as Google My Business, Facebook, Instagram)

  • Building and/or maintaining websites

  • Creating with Canva

  • Branding 101

  • Marketing 101

  • Payment options and why important to offer different payment options

  • Live virtual sales events and why important

These workshops were held March - May 2024.

Online workshops will be available soon to stream through our website!

*15 Eye-Opening Online Shopping Statistics for 2023 (drip.com)

**67+ Mind-blowing Ecommerce Statistics [Updated in 2023] (review42.com)

Branding Assistance

Along with offering the workshops, we provided 7 local businesses with branding assistance and creation of new logos suitable for online advertising.

 

This helped businesses that need an extra helping hand getting successful start to their online visibility, and supported local artists who can do online branding.

All business owners who attended at least one workshop were entered in the drawing for branding assistance.

“The free workshops hosted by MainStreet T or C have enhanced my skills and have already helped me take marketing Wildflower Boutique to the next level."

-Kari Fresquez, owner of Wildflower Boutique

****Any questions, contact MainStreet Executive Director: director@torcmainstreet.org**** 

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