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Block Champions

Block champions are business owners/directors who volunteer to help spread MainStreet information to other businesses on their block. 

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Kari Fresquez

Owner | Wildflower Boutique

"I am pleased to be a new block champion for MainStreet TorC.  I support their continued efforts to promote and beautify the downtown district of our special little city."

Wildflower Boutique (

412 Main Ave, Truth or Consequences, NM, 87901

300/400 blocks of Main Ave

Gina Kelley

Director | Geronimo Trail National Scenic Byway Visitors Center

"Back in 2009, Linda de Marino & I had a goal: to see T or C once again designated as a MainStreet Community. Our belief was that the tools that New Mexico MainStreet provides would help our community implement improvements to our downtown and assist our  merchants with expertise that would help them improve their businesses. 15 years later, I am proud to see our organization continue to thrive and take on more activities that benefit our community."

Geronimo Trail National Scenic Byway

529 N Broadway, Truth or Consequences, NM, 87901

500/600 blocks of Broadway

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Become A Block Champion

If you are interested in becoming a block champion, email

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