The Project
Title: E-commerce Education and Development to Promote Growth for Downtown Businesses
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Current statistics show 63% of shopping journeys start online* and according to reports, by 2040, 95% of sales will occur online** and we want to support our local businesses to help them grow their online presence.
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To help with this, we are organizing a series of online and in person e-commerce workshops for local businesses in the Downtown District.
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Workshop subjects will cover a range of online skills for local businesses:
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How to leverage free online platforms (such as Google My Business, Facebook, Instagram)
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Building and/or maintaining websites
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SEO optimization and the importance of analytics
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E-commerce basics
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Content workshops
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Marketing 101
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Payment options and why important to offer different payment options
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Live virtual sales events and why important
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These workshops are open to all businesses in Sierra County and will be held in January and February 2024.
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*15 Eye-Opening Online Shopping Statistics for 2023 (drip.com)
**67+ Mind-blowing Ecommerce Statistics [Updated in 2023] (review42.com)
Branding Assistance
Along with offering the workshops, we want to provide up to 5 local businesses with branding assistance and creation of new logos suitable for online advertising.
This will help give businesses that need an extra helping hand a successful start to their online visibility, supports local artists who can do online branding and create even more excitement about the project.
